Let's Travel Back To The 90's
Embrace Who You Are
Eurocentric beauty standards have been around for centuries but we’ve definitely come a long way when it comes to challenging those standards, redefining and diversifying what beauty really means. The world has finally began to rethink how it sees beauty and one of the big ways we’ve seen that happen is with the natural hair movement. If you’re a curly haired Latina like myself, chances are you grew up hearing the term “pelo malo”—a.k.a bad hair—which was often used to describe curly hair. Next time someone tells you that you have Pelo Malo... show 'em your shirt! -(Johanna Ferreria, Hip Latina)
Designed with beautiful spring colors and everything we are thinking but never say out-loud. With phrases like "Please Don't Touch My Hair", you are bound to get a conversation started. We will be rolling out a series of spring collection shirts with phrases you will love. We are just getting started!