Welcome, Curlfriends! Graduates enjoy 20% off this week with code "GRADUATED"!

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Curly Hair Pins

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Celebrating

Essential Workers on The Frontline!

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Hey Curly Graduates!

Let's Celebrate YOU! Shop the new Curly Graduate Collection!

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Shop the new

Mommy & Me Collection

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Curly Girl

Travel Essential Bags

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Pelo Malo Where?

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Embrace Who You Are

Eurocentric beauty standards have been around for centuries but we’ve definitely come a long way when it comes to challenging those standards, redefining and diversifying what beauty really means. The world has finally began to rethink how it sees beauty and one of the big ways we’ve seen that happen is with the natural hair movement. If you’re a curly haired Latina like myself, chances are you grew up hearing the term “pelo malo”—a.k.a bad hair—which was often used to describe curly hair. Next time someone tells you that you have Pelo Malo... show 'em your shirt! -(Johanna Ferreria, Hip Latina)

New! HOC Detangling Flexi Brush

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