“I remember thinking I would never know what it was like to have ‘good hair”
“For my entire life, I’ve had curly hair but I never embraced it, loved it or wanted it,” Tavarez said.
New York-based Dominican stylist Sherly Tavarez launched Hause of Curls to help get rid of the idea of “pelo malo”—or bad hair—that’s so prevalent within the Latinx community.
“As a first-generation Dominican raised in the United States, I feel it’s important to have a business that recognizes our culture because it shows our authenticity and it is a part of our story and journey,” Tavarez told HuffPost.
“The natural hair journey is not an easy one and it's different for everyone. Therefore, if I could make it a little easier for someone, then my job was done,” explained Sherly.
Hause of Curls aims to encourage curly haired girls to love and embrace their beautiful hair and to understand that there is no such thing as ‘bad hair.’
For years, women of color have faced the cycle of hair typing. Not to be confused with curl typing, there has long been a hierarchy in the texture and curl of our hair.
The bilingual message isn't the only reason Latinas are connecting with the design; Tavarez worked with Nigeria-based artist Princess Karibo to illustrate women of three different skin tones (light, tan/medium, and deep) on the shirt so that everyone could identify with it and feel represented.
Being A Curly Girl .... I Know Some People Didn’t Always Accept Natural Hair. And We Would Receive Such Feedback From Others Like.... ”Bad Hair” “That Mop” “You Look Like A Lion” “Did You Comb Your Hair” And The List Goes On And On! ______ But I’m Proud To Say.... That Never Stopped Me From Loving My Hair & Styling It Out In Public With Nothing But Pride. We Can’t Please Everyone And That’s OK! You Have To Learn To Love Who You Are.... And Love The Fact That Your Different! ______ With That Being Said... @sherlytavarez You Did An Amazing Job Creating A Shirt With So Much Meaning💛 I’m Proud To Wear & Rock It!
Pelo Malo Where?... Pelo Malo my a** 🍑#sorrynotsorry ... ¿porqué hay que definir el pelo rizo como pelo malo? Mi cabello rizo es lo más hermoso que tengo y estoy tan agradecida de poder lucirlo a todo el mundo. Shoutout a @sherlytavarez por la creación de estas camisas y el mensaje que quiere llevar. Un mensaje de que todos, hombres y mujeres, nacimos con un pelo diferente pero un pelo hermoso no importa su forma➰❤️
embracing my naturally curly hair as much as I can. most of you curly hair people can relate with the sometimes negative comments we have been conditioned to believe to be true, but my hair will never be “bad hair.” 😌