Press coverage
"“For my entire life, I’ve had curly hair but I never embraced it, loved it or wanted it,” Tavarez said."
Small Business Spotlight: Hause of Curls
PIX 11 NEWS - June 23, 2020
"New York-based Dominican stylist Sherly Tavarez launched Hause of Curls to help get rid of the idea of “pelo malo”—or bad hair—that’s so prevalent within the Latinx community."
10 Latina-Owned Businesses to Support This Hispanic Heritage Month—and Beyond
The Oprah Magazine - September 30, 2019
"“As a first-generation Dominican raised in the United States, I feel it’s important to have a business that recognizes our culture because it shows our authenticity and it is a part of our story and journey,” Tavarez told HuffPost."
How 9 Latinx Small Business Owners Celebrate Their Culture
Huff Post - September 17, 2019
"“The natural hair journey is not an easy one and it's different for everyone. Therefore, if I could make it a little easier for someone, then my job was done,” explained Sherly."
HOW HAUSE OF CURLS’ FOUNDER SHERLY TAVAREZ TRANSFORMED ‘PELO MALO’ INTO AN EMPOWERING BUSINESS
HOLA! USA - September 17, 2019
"Hause of Curls aims to encourage curly haired girls to love and embrace their beautiful hair and to understand that there is no such thing as ‘bad hair.’"
Here Are Some Latino-Owned Shops to Buy From This Small Business Saturday
Remezcla - September 15, 2019
"For years, women of color have faced the cycle of hair typing. Not to be confused with curl typing, there has long been a hierarchy in the texture and curl of our hair. "
This Viral “Bad Hair” Shirt is Redifining Latinx Beauty Standards
Revelist - October 23, 2018
"The bilingual message isn't the only reason Latinas are connecting with the design; Tavarez worked with Nigeria-based artist Princess Karibo to illustrate women of three different skin tones (light, tan/medium, and deep) on the shirt so that everyone could identify with it and feel represented."
These "Pelo Malo Where?" Shirts Are Going Viral For The Best Reason
Refinery29 - October 22, 2018
"Her mission behind the new designs is to encourage curly haired girls to love and embrace their beautiful curls and to understand that there is no such thing as “bad hair.” "
This Dominicana Launched ‘Pelo Malo Where?’ T-Shirts To Help Latinas Love Their Curls
Hip Latina - September 07, 2018
Testimonials
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"Being A Curly Girl .... I Know Some People Didn’t Always Accept Natural Hair. And We Would Receive Such Feedback From Others Like.... ”Bad Hair” “That Mop” “You Look Like A Lion” “Did You Comb Your Hair” And The List Goes On And On! ______ But I’m Proud To Say.... That Never Stopped Me From Loving My Hair & Styling It Out In Public With Nothing But Pride. We Can’t Please Everyone And That’s OK! You Have To Learn To Love Who You Are.... And Love The Fact That Your Different! ______ With That Being Said... @sherlytavarez You Did An Amazing Job Creating A Shirt With So Much Meaning💛 I’m Proud To Wear & Rock It!"
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"Pelo Malo Where?... Pelo Malo my a** 🍑#sorrynotsorry ... ¿porqué hay que definir el pelo rizo como pelo malo? Mi cabello rizo es lo más hermoso que tengo y estoy tan agradecida de poder lucirlo a todo el mundo. Shoutout a @sherlytavarez por la creación de estas camisas y el mensaje que quiere llevar. Un mensaje de que todos, hombres y mujeres, nacimos con un pelo diferente pero un pelo hermoso no importa su forma➰❤️ "
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"embracing my naturally curly hair as much as I can. most of you curly hair people can relate with the sometimes negative comments we have been conditioned to believe to be true, but my hair will never be “bad hair.” 😌 "
Contact
For press inquiries, please contact:
Sherly Tavarez
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